SEO & Content Strategist

Do you enjoy connecting people to content, products, and other people who can make a difference in their lives? Do you have a passion for the continuously evolving landscape of search marketing?

We’re looking for a teammate to help us take our website and online presence to the next level. As part of our growing digital team, you will be responsible for leading all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks.

In addition to being highly organized and data driven, you consider yourself a creative person and have a point-of-view, particularly when it comes to compelling content and user experiences. You like to ask questions. You love to write. And you aim to be a strategic partner/advisor to those you work with.

What will you get for all that you’ll do? Beyond a paycheck, and the satisfaction that you’re improving the financial well-being of your neighbors, you’ll be much appreciated by your co-workers. We made “Fortune’s 100 Best Companies to Work For” list eight years in a row thanks to the caring culture that defines our company, and have been recognized as “Oregon’s Most Admired Financial Services Company” every year since the award was introduced twelve years ago. What that means is you get to be you, you get to grow, and you also get 40 hours per year of paid time off to give back to the community.

Feel like this could be a perfect fit? Let’s dive into the details…

Responsibilities:

• Develop and write SEO-friendly copy and concepts to drive organic traffic
• Ensure all of umpquabank.com is following SEO best practices
• Perform on-going keyword discovery, expansion, and optimization
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented
• Recommend changes to content, website architecture, linking and other factors to improve SEO positions for target keywords
• Monitor competitor’s strategies and performance
• Establish KPIs, collect and analyze data, identify trends and report back insights and performance results to stakeholders
• Manage and optimize Umpqua’s online listings across Google, Yahoo, and all major listings channels
• Recommend and manage agency and third party partnerships, as needed

Skills & Experience:

• Minimum 3 years SEO experience, including writing strong copy that meets both SEO and brand objectives
• Creative and analytical thinker with deep appreciation for data
• Solid understanding of content marketing, conversion, and online customer acquisition
• In-depth experience and certification with Google Analytics
• Excellent proofreading skills and attention to detail
• Strong writing/verbal/presentation skills and ability to express oneself clearly in both technical and non-technical terms
• Self-motivated with an enthusiasm to explore and take initiative and act on opportunities to improve organization performance
• Desire to learn and seek out development activities to improve skills and increase knowledge
• Bachelor’s degree required; marketing, communications, business, or computer science focus a plus