Sr. Marketing Programs Manager
We are looking for a Sr. Marketing Programs Manager to join the Rigado team. You will be primarily responsible for managing key programs in our...
We are looking for a Sr. Marketing Programs Manager to join the Rigado team. You will be primarily responsible for managing key programs in our go-to-market effort - including lead generation, content marketing, webinars, website updates and industry events.
Candidates need to have several years of experience in a B2B marketing role, ideally in a field related to Rigado’s IoT market segment – such as enterprise cloud applications, wireless hardware or software development. Rigado sells to systems integrators and product teams building Commercial IoT solutions such as retail operations monitoring, logistics asset tracking and smart buildings - so expertise in those or related use-cases is a plus.
Primary job activities include:
- Owning the lead generation budget, plan & funnel for our go-to-market team
- Primary contributor to, and coordinator of, our content marketing efforts
- Regular updates to the Rigado website, blog, and associated social channels (mostly LinkedIn)
- Managing the production of our partner co-marketing efforts, including webinars and industry events
- Working closely with our Sales & Product teams... acting as a point of coordination, consistency and creativity as we expand our go-to-market efforts to capture the market opportunity ahead of us.
You’re right for this role if:
- You have 4+ years of experience in B2B software and/or hardware marketing
- You're passionate about and well-versed in the IoT space, and related technologies
- You are an excellent communicator with both technical & business stakeholders
- You enjoy working in a fast-moving, startup environment
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