Demand Generation Manager

• Demand Generation role in venture backed startup revolutionizing customer experience.
• Own design and execution of in-bound and ABM demand gen programs.
• Create awareness but deliver a pipeline.

The Company

AskNicely is the world’s #1 Rated Customer Experience platform with a mission to make frontline work awesome. Thousands of companies use AskNicely to win on customer experience and we’re launching a brand new platform to help businesses achieve their growth targets by motivating their frontline teams and winning more repeat business and referrals. We are looking for a demand generation manager who will hold a megaphone up to our success.

The Role

Our business has been built (literally) on a diet of happy customers - it's our purpose and mission to make every customer experience awesome. We have something unique and we need someone to help us get the word out.

The right person will be an experienced B2B demand generation manager who has run successful in-bound demand programs and can demonstrate the analysis and process to uncover new opportunities. The perfect candidate will have proven experience running successful ABM programs and be able to help launch a new ABM effort from the ground up. We are looking for someone focused on revenue generation who can take full ownership of integrated campaigns, move quickly, and has a strong appetite for growth.

Responsibilities

• Plan and execute end-to-end demand generation programs, which include, but are not limited to, webinars, emails, nurture, paid media, content syndication, etc.
• Develop and execute innovative, multi-channel campaigns that exceed company qualified lead and sales pipeline goals. Closely monitor conversion rates and optimize campaigns at each stage.
• Manage agency and contractor relationships, expectations, and budgets
• Help execute a demand generation plan to drive net new prospects to a large-scale digital conference and regular community events. Communicate internally to the business on progress and results.
• Create a customer webinar program by partnering closely with product marketing and sales. Provide a stage for customers to share their Ask Nicely stories, ensure that customers have a seamless experience, and communicate progress and results to internal teams.
• Lead MDR team to ensure quality lead delivery and proper follow-up according to established SLAs. Build a consistent feedback loop and continuously improve and optimize lead hand-off processes in conjunction with the Operations team.
• Own campaign strategy and implementation plans with execution support from web, design, and product marketing partners.

Qualifications

• Bachelor’s degree in business, marketing, or related field
• Minimum of 4 to 6 years of full-time marketing experience
• 2+ years experience running B2B demand generation/campaigns and ABM programs
• Tactical, hands-on experience with lead forecasting, reporting, and analysis
• Proven experience working with paid media and content syndication vendors
• Deep experience with marketing automation and CRM tools, Salesforce, Marketo, Drift, Unbounce, etc.
• Experience developing compelling messaging and voice across all digital channels
• Experience managing third party vendors including agencies and contractors
• Experience partnering with MDRs/SDRs and sales teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along buyer’s journey
• Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
• An innate sense of urgency coupled with excellent time management skills with the ability to prioritize and shift workload to meet deadlines

Benefits

• "Purple" benefits including: Nice Days, Professional Development Assistance, TacoTuesdays
• Competitive medical, dental, and vision coverage
• 401(k) with employer matching
• Life, AD&D, Short- and Long-term Disability coverage
• Paid time off and flexible work environment
• Paid parental leave

Cultural Pillars

If, like us, you put a lot of value in culture, lifestyle and opportunity as well as benefits, you'll like what's on offer here (watch this video).

Lot’s of people ask about the culture at AskNicely. There are three non-negotiables to what we call “living in the purple”:

• Be NICE: We believe a great business can be built by nice people that are nice to each other.
• Play to WIN: Bring your "A" game. We have high standards but always favor speed over perfection.
• Love your FEEDBACK: Ask for feedback from others to improve your game. Share yours to help them improve theirs.

Be You

The core essence of AskNicely is "appreciation". It's what we stand for and a key principle that guides what we do each day. We appreciate different backgrounds, different contributions, different points of view and, most importantly, each other. It's how we win, together. We check our egos at the door and approach our work with curiosity, because we don't have all the answers and we learn fastest together, celebrating our wins along the way.

PS

We don't normally brag, but here’s some feedback we’re quite proud about.

• #1 Rated Enterprise Feedback Management software (G2)
• Emerging Company of the Year (2018 HiTech Awards)